Communication in Poultry Grower Relations: A Blueprint to by Larry Cole PhD

By Larry Cole PhD

Addresses the starting to be outdoor pressures from expanding govt rules, environmental issues, and burgeoning public curiosity in animal-rights matters that agriculture is at present dealing with.

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Sample text

Such surveys have several advantages for a company that wants to initiate proactive leadership in grower relations. Number of Growers Involved In contrast to the verbal few who speak up at grower meetings, or the couple of dozen participating in a focus group, every grower has the op- Creating a Grower-Relations Corporate Culture 49 portunity to express input through a survey. The actual number that completes the survey generally ranges from 25 to 60 percent. The percent can be increased when everyone sees how the data is used to improve the working relationship.

Formalize the use of surveys, for example, to measure grower opinion andor, upon completing grow-out, to measure the flock performance and the working relationship with the company. The second point, “To meet growers’ needs, fZexibility is required,” directs employees to do that which is necessary to meet all needs. It’s relatively easy to operate from the my way principle, but this statement dictates that there is no “one way” to do things. Flexibility is the rule rather than the exception. The third point, “Every contact with the grower is professional, caring, and courteous,” presents the challenge of knowing what “professional, caring, and courteous” means.

The statements “Meeting the challenge of putting the grower first” and “Building a working relationship characterized by trust, respect, honesty, and open communication” meet these criteria. An easily remembered statement increases the likelihood it will be used. Traditional thinking leads to company-generated statements for a couple of reasons. First, the company has more organized control over Creating a Grower-Relations Corporate Culture 47 the implementation of the desired corporate culture.

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